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Time > Juul,which was valued at $38 billion by its investors before the Trump Administration’s crackdown,is now facing what CEO Kevin Burns in July called an “existential” threat,due to rising levels of youth use. Lobbyists,staff scientists,PR experts are working feverishly to respond to the growing public outrage. “Sh-t happens,” Burns told TIME in July,foreshadowing the rocky summer to come. “We’ve got to respond. I would love it to be less dynamic here than it is,because it’s not easy on the organization. But I think the organization understands that we’re at the forefront here,it’s going to be volatile.” Juul says that it does not make health claims,that it has never marketed to youth. The company has taken recent steps to make it harder for young people to illegally buy its products,both online,in stores.
- YouTube · CBC Kids News · 9595 次播放 · 2023年4月18日
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