Robust Energy Drink was developed in 2008 in the U.K. to fill the market gap for providing the consumer with a quality, well-priced energy drink. The introduction of Robust immediately turned heads. With its metallic blue jacket, Robust Energy Drink filled the mid-range energy drinks market and instantly became a hit. Athletes and consumers benefit from the caffeine, taurine, and vitamin-packed recipe to provide a high-grade taste that is comparable, if not better, to other leading energy drinks but without the aftertaste.