A UNESCO Global Geopark is an area recognized as having internationally significant geological heritage. Geoparks aim to reconnect people to the earth, whether through hiking trails, learning about mountain building, eating food grown in the local soils, or celebrating the stories of the people who have lived here since time immemorial. The geology in a Geopark may be linked to sites with interesting archaeology, wildlife, history, folklore and culture. Tourism industry promotion in a Geopark focuses on highlighting the geographical character of a place.