For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Here is the new format for retail marketing: Retailers have to replace the outmoded 4Ps model of marketing based on Product-Price-Promotion-Placement with the 4Es format of Experience-Exchange ...