UB, like an individual, has a personality with defined traits. When you craft content with these traits in mind, and draw guidance from our messaging map, you will embed the UB brand voice in our ...

Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality traits also provide a ...

That’s the question addressed in a playful and, if we’re being honest, pretty spot-on cartoon from Joe Edelman called “Camera Brand Personalities,” which you can see at the top of this post.

Personality matters. Fans categorize brands as having fun–friendly–social and traditional–reliable–straightforward personalities, so where your brand stands within and across categories matters.