The American Marketing Association (AMA) at Michigan Tech is a collegiate marketing chapter comprised of passionate students who aim to develop their business career in the field of marketing. AMA ...

These videos, to varying degrees, all have the ability to produce autonomous sensory meridian response, better known as ASMR. In a nutshell, this refers to a bodily response to visual or auditory ...

While you may initially question why you found such a video oddly satisfying or why it triggered a strange tingling sensation your neck or limbs, you've just discovered exactly what ASMR is all about.