In this article, we’ll explore how to develop account targets, nurture leads, build campaigns and track success.

Account-based marketing is rapidly gaining steam in the B2B world. About 90% of marketers recognize the value of account-based marketing ( ABM), rating it as "extremely" or "very" important to their ...

You’re staring at a screen full of metrics after your latest account-based marketing campaign and something doesn’t feel ...

Many B2B marketers may already feel overwhelmed by the proliferation of marketing technology vendors and applications. But account-based marketing (ABM) platforms with strong capabilities for account ...

A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decisions-makers at your target accounts, you're able ...

said Jasper's marketing team developed the AI-powered account-based marketing workflow. This program could target companies with tailored content in the hope of turning them into clients.