In this article, we’ll explore how to develop account targets, nurture leads, build campaigns and track success.

Account-based marketing is rapidly gaining steam in the B2B world. About 90% of marketers recognize the value of account-based marketing ( ABM), rating it as "extremely" or "very" important to their ...

A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decisions-makers at your target accounts, you're able ...

One of the reasons for the relatively slow uptake of ABM is budget limitations, though insufficient staff, and data and performance issues were additional challenges cited by survey respondents.

Demandbase dives into the AI agent world with the announcement of Agentbase, a system of connected AI agents designed to help ...

You’re staring at a screen full of metrics after your latest account-based marketing campaign and something doesn’t feel ...

Many B2B marketers may already feel overwhelmed by the proliferation of marketing technology vendors and applications. But account-based marketing (ABM) platforms with strong capabilities for account ...

said Jasper's marketing team developed the AI-powered account-based marketing workflow. This program could target companies with tailored content in the hope of turning them into clients.