The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive. Business Insider's annual list of the "Most ...

A one-person ad agency is a lot more fun than the giant conglomerate size. You get to wear all the hats from copywriter to graphic designer to media buyer. (If your skills don't run to writing or ...

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

The business concept is very straightforward. Start by designing a website that features information about various advertising mediums including rates, contact information and any special ...

Here's how and why this phenomenon is unfolding. With traditional marketing, advertising agencies and PR agencies had clear and delineated roles. Ad agencies conceived, created, and produced ads ...

In her new role, she will oversee operations for the Columbus, Ohio-based company’s California offices in San Diego, ...

The general counsel of Interpublic Group, the world's sixth-largest advertising agency, stands to receive an $11.8 million golden parachute if the company's $13.25 billion sale to Omnicom Group ...

Advertising agencies are looking to fill ... Here are salaries and salary ranges for jobs at its various agencies: Related stories Omnicom paid creative directors up to $275,000 Omnicom employs ...

By Jack Neff - 12 min 4 sec ago By Erika Wheless - 1 hour 12 min ago By Pete Blackshaw - 4 hours 42 min ago By Gillian Follett - 4 hours 42 min ago By E.J. Schultz - 5 hours 12 min ago By Ad Age ...