The festivities culminated in the NBA All-Star Game, where the league’s top players put on a show for fans worldwide. Shaq’s ...

Sports brand adidas has launched a campaign to counter negative pressure in sports, which gives “five positive behaviors ...

Adidas' ‘Home of Sport’ flagship in Vancouver sees strong engagement three months after opening, with experiential retail and ...

Adidas is dropping a new Gazelle sneaker that takes those famous three stripes to a dazzling level. Here's when you can grab ...

Adidas, an official sponsor of Major League Soccer, just released their 2025 MLS jerseys that include options for every club ...

Adidas' new Handball Spezial sneaker is almost here. Here's when you can snag the new Samaba-like style created with Sporty & ...

After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...

"I love everything about this shoe: it’s comfortable, it’s light, it fits perfectly, and the color is great," says a third happy buyer. Nordstrom Rack offers free shipping on orders $89 or more and ...

With a theme centered on creativity and unity, adidas HBE 2025 spotlights the transformative contributions of its honorees, ...

The legal case regarding Mike Ashley and Sports Direct, up against Newcastle United, Adidas and JD Sports has now come to a conclusion. This case concerning the former owner trying to ensure his ...

There are some kits of Newcastle United’s recent past we believe Adidas should use as inspiration in the future.

Damian Lillard made his triumphant return to The Bay this All-Star Weekend, and adidas made sure to welcome him home properly. The nine-time NBA All-Star, an Oakland native, hosted an exclusive ...