If most 5G-Advanced capabilities are aimed at the enterprise, can telcos still discover new consumer revenue? Do they need to?

By automating segmentation and offering valuable insights into the customer journey, FullThrottle’s Audience Library equips marketers with the tools to optimize engagement, improve targeting ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Fast-casual Ohio-based US restaurant brand City BBQ has formed a partnership with customer data platform Bikky to drive ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...