One of the most significant advantages of traditional marketing is that ads are usually placed in prominent spots so many people can see them. Unlike digital marketing, viewers are not limited to ...

As marketers engage customers on their mobile devices, it is important that they focus on the five advantages that mobile marketing has over traditional Web marketing. These advantages enable ...

Though the marketing budget as a percentage of total revenue has increased substantially ... For magazine/print ads, the figure is only 18%. The advantages of traditional advertising, among them the ...

CEO Justin Woolverton said that traditional marketing made sense because the brand had reached a saturation point digitally and wanted to broaden its appeal beyond millennial customers.