The public's attitude towards advertising has turned more negative in recent decades (Zanot, 1984). The reasons cited include the rise of consumerism, perceived deception, offensive stereotypes, and ...

young adults saw a remarkable rise in their spending power. Jobs were plentiful, wages were higher, and because of the lack of consumer goods during the war, Americans were eager to spend.

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

This seamless integration creates a unique consumer journey that ... the influencer marketing industry is poised for even greater growth. The rise of virtual influencers, advancements in live ...

In-store audio ads are transforming retail media, influencing 57% of shoppers and driving sales in high-intent shopping ...