AJIO has come up with its latest campaign, ‘The Great Fashion Price Crash’. Marking a first for the brand, this campaign has been created entirely using Generative AI, reinforcing AJIO’s ...

The grand spectacle, held as part of the Ajio Luxe Wkend ... From modern lehengas and contemporary sarees to dramatic couture gowns and gilded corset dresses, each outfit was elevated into ...