The ad, a Topical featuring the Amul Girl and Gukesh himself ... At the bottom, just under the Amul logo, are the words “India’s Grandmaska” while the mascot presents Gukesh a cake with ...

He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...

Tributes are pouring in for Indian advertising guru Sylvester daCunha who created the iconic Amul girl advert. He died on Tuesday night in the western Indian city of Mumbai but Amul announced his ...

(GCMMF) suggested a mischievous little girl as a mascot with two requirements. It had to be easy to draw and memorable. And, the Amul girl, who has been synoynmous with the brand was thus born.