Business Today1 年
Amul's big pivot: How the dairy major is looking to make a big play in the foods space
“We source the ingredients and use filter processing ... Professor of Marketing at IIM Ahmedabad, picks out how Amul democratised ice cream consumption and became the largest player.
Business Insider India7 年
Kwality and Vadilal don’t make ice creams, claim Amul. So what do they make?
As per Times of India news, Amul has been airing television commercial since March 2017 that distinguishes between ice cream and frozen ... By using low-cost ingredients, they are misleading ...
Business Today1 年
Amul’s ‘Organic’ Leap
Mehta says it will include a new AmulFed dairy (the manufacturing unit of GCMMF) in Rajkot, new plants across Pune, Ujjain, Kolkata, and Goa, and the expansion of eight ice cream plants.
Business Insider India8 年
Inspired by India’s Freedom Struggle: Amul - The Brand, The Revolution, and The Campaign
Amul diversified to everything from ice-cream, curd to long-life flavoured milk. Brand Amul is now present in over 50 countries. Amul has come a long way since its inception. The contribution of ...