Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to ...

Colby said. “There is a lot of runway for things to happen and we are excited to see how augmented reality-enhanced shopping will evolve the print shopping experience going forward,” he said.

Instagram is adding augmented reality to its shopping feature. Credit: instagram Instagram is adding another layer to its shopping feature: augmented reality. Beginning today, a handful of brands ...

But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...

Extended reality (XR) will reach a turning point in 2025, marked by advances in HW, the integration of AI and a growing and ...

With the rise of online shopping, particularly in the beauty sector ... The launch of this plugin marks a significant step ...

Apple reportedly canceled its augmented reality glasses project earlier this week, following “poor reviews with executives” and a changing lineup of features. News of the project—codenamed ...