While Maybelline has used virtual makeover technologies in the past, leveraging augmented reality was an innovative step for the brand ... consumers aim their device at the print ad to activate the ...

Instagram is adding augmented reality to its shopping feature. Credit: instagram Instagram is adding another layer to its shopping feature: augmented reality. Beginning today, a handful of brands ...

Apple Might Not Build New Augmented Reality Glasses After All Your email ... “microLED-type screens,” allowing users to see text, images, and videos directly in their field of vision.