Since then, only B-list stars have been invited, like Verne "Mini-Me" Troyer and The Bachelor's Bob Guiney. This year, the big star is Ashanti, brought in by Chrysler for a quick set.

B-list success begets B-list success. In recent months, he has been a judge on Canada Sings, worked his way into a feud between WWE's the Rock and John Cena, performed at halftime of a Minnesota ...

Emboldened by Jenner's move, a host of other B-list celebrities rushed to mint their own cyber tokens: the boxer Floyd Mayweather Jr., the Nigerian singer Davido, the influencer Andrew Tate.