Companies think they have the buyer's journey pretty figured out by now. But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no ...

Regardless of your industry, both B2B and B2C selling strategies ... Step 2: Create a map of the buyer’s journey By establishing a map of the buyer’s journey, the entire team can reference ...

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

"The modern B2B buyer's journey is no longer linear," explains John Buie, Director of Strategy at Journey. "It's a complex web of touchpoints across multiple platforms. Understanding this new ...