Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. Long-term B2B success is inextricable from the ...

A company may deliver valued products and services, but how does the customer perceive the entire journey, from registering the need to receiving the final deliverable? Across hundreds of B2B brands, ...

It was during the Covid period in 2021 when SMU Assistant Professor of Marketing (Education) Lim Leon Gim first thought to ...

Customer Satisfaction Scores (CSAT): This metric shows ... AI presents a powerful opportunity to reshape B2B customer engagement, providing tools that enhance personalization, communication ...

The advancement of AI technology has given B2B businesses a chance to provide their clients with customized services across multiple channels of communication. AI-driven tools can help businesses ...

Companies that have implemented automation in their onboarding process report: 63% improvement in customer feedback, demonstrating automation's role in increasing satisfaction. 51% decrease in ...

At B2B Summit, ROI honorees will participate ... As a result, SAS has improved customer satisfaction and advocacy while simultaneously increasing marketing’s contribution to sales pipeline ...