B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

But what about newsletters that businesses send to their clients? Currently, these emails are manually built by a human email marketer. However, GenAI can automate many of those processes. GenAI in ...

B2B buyers prefer email as their method of contact — 73% do so, according to statistics provided by Sopro. And it works both ways — 75% of B2B businesses say they are getting good to excellent ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...