B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Brigins Digital Consultants has launched a new B2B lead generation service utilizing advanced market research ...

But more than 20 years after the first branded email message hit inboxes, email marketing remains stout as a business-to-business outreach and lead-generation tool. "Email is the channel for serious ...

The reality is that CFOs can recommend a lever for marketing that they've used for other disciplines: outsourcing—also with new service models, such as B2B marketing as a service (MaaS). MaaS brings ...