Despite the increasing tactical significance of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led purchases reduce buyer remorse by ...

New Delhi, Feb. 11, 2025 (GLOBE NEWSWIRE) -- The global B2B e-commerce market was valued at US$ 12,455.5 billion in 2024 and is expected to reach US$ 43,475.1 Billion by 2033, growing at a CAGR of ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

The business-to-business (B2B) e-commerce market is on a growth trajectory to reach $3 trillion by 2027, according to Forrester. While this growth presents vast opportunities, one segment remains ...

Today's B2B brands have access to a wealth of data about their customers and prospects, including behavioral data, purchase history, and engagement patterns. That data is a goldmine for creating ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- U.S. B2B technology reseller market sales slowed at the end of 2024, resulting in $63 billion in total revenue, which was flat compared to the prior year.