While product/service quality is key, maintaining strong relationships is what can help build brand loyalty in B2B marketing. B2C sales rely on building a positive relationship between the buyer ...

Instead, B2B brands can leverage the same digital channels that B2C brands have perfected—social media, programmatic advertising, and content marketing—to engage their audience more cost ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

The study found that B2B brands have adopted a wide range of email marketing trends at substantially lower rates than B2C brands. I know B2B brands don't like to be compared with B2C brands. Some ...

Opinions expressed by Forbes Contributors are their own. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in-person ...

The B2B Institute at LinkedIn, in partnership with WARC and Lions, undertook a major study to analyse the effectiveness of ten years’ of B2B marketing campaigns and to replicate Lions and WARC’s B2C ...

New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for US$2tn in brand value. Yet almost US$1tn of business value remains untapped by B2B brands, who lag behind B2C ...

focusing only on Worksport branded B2C and B2B channels to capture higher margins and strengthen brand identity. This shift is already yielding results, with November 2024 gross margins improving ...