BCG MATRIX BASICS The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several product services.

Boston Consulting Group (BCG) MATRIX BASICS The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several ...

The BCG matrix, also known as the growth-share matrix, was developed by the Boston Consulting Group in the 1970s. It divides a portfolio into four categories based on two dimensions: market growth ...

The BCG matrix is a tool used to divide a portfolio into four categories based on two dimensions: relative market share and market growth rate. Stars are high-growth, high-share products or units ...