Elliott likened the stuffed animals to a “modern-day Beanie Baby.” Plush toy brands are “kind of hot right now,” Brian Benway ...

Gen Z and millennials' love of plushies is bringing some cheer to the toy industry. Young adults adore their stuffed animals, whether they're hanging onto the battered old ones from their childhood, ...

TikTok/natalielawyerr Elliott likened the stuffed animals to a “modern-day Beanie Baby.” Plush toy brands are “kind of hot right now,” Brian Benway, a senior tech and gaming analyst at ...

There is plush Baby Yoda, plastic Baby Yoda and build-your ... The Force Awakens movie generated about $900m in sales for the toy industry in the next year, according to Juli Lennett, vice ...