Barbie has added new dolls to its Role Models collection, based on real-life singers and actresses from around the world.

Finally, Barbie is highlighting Aurora James, founder of accessories brand Brother Vellies and the Fifteen Percent Pledge, ...

“Mattel saw Barbie as she’s always been – a model of aspiration,” McKnight told the Most Contagious event (London, December 2023). “Moms, on... We’re long-term subscribers to WARC and it’s a tool we ...

As part of Mattel's Barbie Role Models collection, a custom Naomi Osaka doll was created to celebrate her triumphant tennis career. As the first Japanese player to win a Grand Slam and the first ...

s push to make its iconic toy line more diverse with dolls based on different role models and professions. “It’s such an honor to be a part of the Barbie Role Model series, and to remind young ...