“Bear” and “bull” are two terms used to describe different parts of the market cycle, and they can tell investors a lot about ...

Investors with significant time in the market are probably familiar with bull markets vs bear markets. These technical terms describe the main parts of any typical long-term market cycle.

Goldberg, Lena G., and Michael S. Kaufman. "Chipotle Mexican Grill: A Bull versus Bear Debate." Harvard Business School Case 320-086, January 2020.

Bull markets last longer than bear markets, providing extended growth opportunities. Bear markets are shorter and can offer good investment entry points. Investing steadily through market cycles ...