Asia Society Korea presents to you The History of Korean Beauty: Joseon Dynasty as a part of the Leo Gala Series to promote Korean culture and celebrate its beauty beyond the facade. Ethics during the ...

Some beauty brands only momentarily capture #SkinTok's attention, while others amass a devoted cult-like following. Beauty of Joseon — TikTok's crown jewel of viral K-beauty brands — has ...

The K-beauty brand utilises herbal ingredients used since the Joseon dynasty, which ruled Korea ... Laneige is credited with inventing the first cream toner and has created innovative formulations ...