Founded in 2014, Blueshift is an industry-leading marketing technology company that specializes in using artificial intelligence to help businesses implement audience-of-one targeting. Using their ...

Your customers don’t think the way you think they do. These counterintuitive marketing tactics can help you connect.

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

Behavioral economists, marketing professionals, and psychologists have concluded that extraneous purchases may be driven by a need to display one’s social status, or in response to an emotion ...

Dr. Lee is a Past President of the Association for Consumer Research and a former Board Member of the American Marketing Association. She currently serves on the board of the Sheth Foundation and the ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

EZ Texting, the leading text marketing platform for businesses of all sizes, released the 2025 Consumer Texting Behavior ...

Middle Tennessee State University assistant professor of marketing Gaia Rancati takes ... students’ collection and analysis of buyer behavior. The class offers students a unique opportunity ...