Belk is ramping up its digital and in-store efforts this year with special discounts and a mobile gift-giving application. The department store has added a new app to its roster, letting consumers ...

Fifty first prizes of $25 Belk gift cards will be awarded, with $15 given to 250 runner-ups. Sprinkling in mobile Belk has previously rolled out Santa Baby campaigns during the peak holiday ...

Through the Santa Baby Sweepstakes, Belk customers can check to see if they are on the naughty or nice list, which will contribute to their entry to win Belk gift cards of $10, $15, $25 and a grand ...