A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses ...

Lipton Iced Tea is encouraging Facebook likes and increasing its social presence via a mobile campaign. The company is running mobile banner ads that promote its Pandora radio station and let ...

A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...