The logo'd court at the Big 12 Tournament is causing quite a stir. It's cool or crass, awesome or an eyesore, depending on ...

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court from social media: ...