Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your ...

Identifying a gap in the market also means developing a solid business plan, working out the logistics of your product, developing a unique brand, and creating a sales and marketing strategy.

Branding is often associated with businesses and personal brands, but what if a country—or even a city—could position itself ...

Further, I think that if The Gap can really continue to have a strong e-commerce brand presence that will be in its favor from a future view. For example, a late-December article from Forbes found ...