Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a ...

The Indian government has announced an Export Promotion Mission with a budget of Rs 2,250 crore, focusing on providing ...

Lamb will drive initiatives aimed at elevating GSP’s brand presence while overseeing strategic marketing efforts, the company ...