“Reinventing You” by Dorie Clark is a great resource for anyone who wants to build a strong personal brand. I really liked the book. Actually, it helped me understand how to identify what ...

Goodson has written two books: one on how marketers can engage groups with shared passions ... Goodson avoids the contradictions inherent in this argument—i.e., can corporate branding and consumption ...

Las Vegas, Nevada--(Newsfile Corp. - January 27, 2025) - Branding by Books, a leader in the publishing industry, is thrilled to introduce its all- encompassing, highly personalized service ...

On birthdays the company gifts books from the favorite list. All this might appear a bit 1984 and the brand has its detractors, but the resulting ‘intellectual energy’ (from an Aesop job ...

While others, including myself, still very much associate the persona with its creator, Licht has successfully grown into a multimedia personal brand that includes two books, a podcast ...

Cindy Couyoumjian explains that with careful planning, dedication, and a clear vision, you can create a book that changes ...