Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

Selecting packaging materials that resonate with your customer is essential to maintaining a strong brand connection. Misaligned choices can create a disconnect that negatively affects customer ...

Packaging design offers the chance to engage your audience with a unique tone of voice that belongs only to your brand ...

It's not just a vessel for the product inside anymore but a crucial piece for building the brand and customer relationships. Traditionally, primary packaging holds the product, secondary packaging ...

Traditional beauty market competition requires custom cosmetic packaging as an essential component for beauty brand tri ...

In a statement, KRBL said the revamped packaging is designed to educate and empower buyers by providing essential product ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

Lidl GB has committed to removing all packaging designs deemed attractive to children from its least healthy own-brand products by mid-2025, aiming to support healthier choices.

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