Coca-Cola’s European CMO Javier Meza told Marketing Week, “We didn’t start by saying: ‘OK, we need to do this with AI'. The brief was, we want to bring Holidays Are Coming into the present, and then ...
Coca-Cola solely used artificial intelligence to ... we need to do this with AI,’” he told Marketing Week, adding: “The brief was, we want to bring Holidays Are Coming into the present ...