Michelob Ultra, meanwhile, carries ideas of aspiration, activity, and personality in ways Bud Light simply doesn’t,” Roth, who also edits an alcohol beverage newsletter, told CNN.
According to data from Draftline Technologies, which monitors more than 1 million tap lines, the beer officially surpassed Bud Light on Nov. 1 and continued to hold the top spot into December.
Shares of Constellation Brands, Anheuser-Busch InBev and other makers of beer, wine and spirits fell after the U.S. Surgeon General issued a new warning on the links between alcohol and cancer.