The Bulgari Serpenti debuted in 1948 and is one of the most recognizable women’s watches in the world. - Credit: Bulgari The best-known version of the Serpenti, the Serpenti Tubogas, is especially ...

Snakes, after all, are symbols of rebirth and renewal, and it is likely that Bulgari will never stop reinventing the much-loved Serpenti. Yellow Gold and Diamond Serpenti Tubogas Watch 35mm Rose ...

In the 1980s, the tubogas wrap strap was introduced to ... that are powered by the motion of the wrist. During LVMH Watch Week 2025, Bulgari revealed a new in-house self-winding automatic movement ...

These meanings have inspired the Serpenti collection ever since Bulgari launched its first snake-themed jewellery-watch in 1948. Since then, the emblem has undergone many transformations – an ...

the former Bulgari managing director of watches now CEO at TAG Heuer, was pressed on whether or not the company would ever release a Bulgari for men. Specifically, the thought process among some ...

Best known for its stunning collection of luxury jewellery, Bulgari watches are a true work of art. Last year, the brand debuted its Serpenti Tubogas Infinity watch, a new snake timepiece with ...