In theory, the two principal objectives governing diversification are (a) to improve core process execution and (b) enhance a business unit's structural position by creating additional value through ...
Mullins, David W., Jr. "Diversification, the Capital Asset Pricing Model, and the Cost of Equity Capital." Harvard Business School Background Note 276-183, March 1976. (Revised November 1993.) ...
This evolution showcases three key diversification strategies: According to Milena Tekeste, assistant professor of business, organization, and society, these campuses align with the economic ...