What’s the most underrated power in the CMO tool kit?
For a new chief marketing officer (CMO), prioritizing vision and strategy is crucial. However, strategy is destined to fail ...
Opinion
The CTO vs. CMO AI power struggle - who should really be in charge?
An argument can be made that the CTO should oversee everything technical, including AI. Your CTO is already responsible for your company's technology infrastructure, data security, and system ...
A Conversation With DXC CMO Kaveri Camire On The Golden Era Of Disruptive Technology + How ...
Marketers and their teams doing business as usual, while dabbling with different tools and dashboards, will not be enough to ...
Adweek on MSN11 天
McAfee Picks Stephanie Fried as CMO to Show It's More Than An Antivirus Tool
Fandom marketer Stephanie Fried as executive vp and chief marketing officer (CMO), with a remit to show how the brand has ...
HealthLeaders Media3 天
AI Advancing Colorectal Cancer Screening
Artificial intelligence (AI) tools are improving the effectiveness of colonoscopies, according to the CMO of GI Alliance.
TheStreet.com19 天
OKX CMO: ‘A super app for crypto’ that lets users put their portfolio to work
OKX CMO Haider Rafique describes the exchange as a "super app for crypto," offering both centralized and decentralized tools in one platform. OKX Chief Marketing Officer Haider Rafique describes ...