US grocery technology company Instacart is allowing 7000 CPG brands to create seamless in-store and online digital ad ...

Home (DOOH) advertising and Retail Media Networks (RMN) complement each other to drive consumer engagement and conversions.

Paramount, iSpot, and Circana will be presenting a breakout session, The Future of TV Measurement Is Now in Prime Time, at the Circana Growth Summit on April 7 in Orlando, Fla.

Programmatic mobile advertising had a big year in the CPG sector during 2015, with 28 percent of ad spend in this format coming from these brands. The increase in purchasing has not been wasted for ...

Consumer packaged goods (CPG) brands should aim to reach their audience on a once-per-week schedule during ad campaigns, a study by research firm NCSolutions has found. How often should brands in the ...

By Stan Turek, General Manager of Measurement at InMarket Today, every brand and retailer is dealing with fragmented consumer ...

Hy-Vee will adopting Instacart’s Carrot Ads solution, giving Hy-Vee RedMedia access both to Instacart’s ad technology and its ...