CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

As connected TV (CTV) consumption continues to rise, advertisers have a unique opportunity to engage high-intent shoppers at ...

Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including Mondelez, Post, and American ...

The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for ...

Campaigns, PACs and other organizations spent more than ever on programmatic CTV advertising during the 2024 election cycle.

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redefine brand engagement this IPL season ...

The resultant improved ad delivery process could create new monetisation possibilities for content owners and enhance viewing experience for consumers, according to a company press release. Jules ...