The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

Basis’ digital observations continue to show steady patterns in how political marketers spend. Its 2020 report showcased the rise in programmatic advertising and the awakening of CTV for elections. In ...

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...

If you are serious about growth, whether rolling in the dough or pinching every penny, CTV is a channel worth serious ...