LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.

Your combined loan-to-value ratio measures the amount you owe on all home loans against the value of your house. Learn how ...

Bottom line: A positive LTV:CAC doesn’t guarantee you can safely scale your budget. Marketers often calculate LTV using basic metrics like revenue – sometimes even pre-tax figures ...