guaranteeing performance and allowing marketers to actively leverage celebrity patrons in the media) and therefore many overlook a very powerful influencer-marketing technique. In this article, I will ...
Network 10’s national marketing campaign for I’m A Celebrity… Get Me Out Of Here! helped to drive viewership of the premiere 12% higher than 2024 - its biggest launch since 2022 - and ...
The use of celebrities in advertising has been a common practice for more than 60 years. Marketers recognise the value of using people who are recognised and often admired, or even idolised, by their ...