Charlie Bigham's fresh ready meals are a firm favourite for those who want a quick and easy meal – with a restaurant quality feel – thanks partly to the brand's fancy wooden packaging.

The name 'Charlie Bigham' typically tends to elicit one of a few, very different reactions, mostly to the effect of… 'Charlie Bingham's? That posh ready meal from Waitrose?' (btw, it's Bighams NOT ...

Marketing guru Rory Sutherland has shed light on what separates food favourite Charlie Bigham's fresh ready meals from its competitors. The appeal of Charlie Bigham's dishes, lauded for their ...