A mascot for a childhood snack brand is riding on an old casino boat down the Mississippi river. The Robert Casino boat has ...

I consider myself somewhat of a Cheetos connoisseur. I never arrive at book club without a bag in tow, and a multi-flavor Cheetos spread is a staple at my family's annual summer getaway. So it was ...

Chester Cheetah, had Canadians believing the iconic orange snack was just for kids. To appeal to parents, that also meant downplaying the most distinctive—and divisive—aspect of the product: the ...

A number of beloved brand mascots unite for Instacart's 2025 Super Bowl ad, and work together to deliver a record-speed grocery delivery.

Relying on the non-dominant hand is a way to avoid spreading “Cheetle,” a term the brand uses to refer to the bright orange cheese dust that builds up on one’s finger tips when snacking on the puffs .